Video content is the sought after up-skill of the year for Influencers, Content Creators and brands who are seeing just how popular videos are with their audience. Jordan Turner, a.k.a @mrturner, is one talented fellow! He’s collaborated with VAMP on campaigns with many amazing brands including multiple ASOS briefs, Williams Sonoma, Pottery Barn, Superdry, OPSM and Airbnb. And done a consistently incredible job while we mention it. Jordan’s flourished as an Influencer because of his authentic voice and his ability to continuously be creative and original.
He was tasked to create video content for our recent Jeans campaign with ASOS. His two videos are distinctly unique and he aimed to show the versatility of the ASOS Jeans which he loved in his two different edits of the videos.
Find out his insights into how he creates video content in the interview below.
ASOS Jeans Video Content Part One
What I love about my #JeansbyASOS, is the versatility. For someone like myself who jumps between different styles on the daily, knowing that I have an affordable, quality and awesome style of @asos_man_au jeans to accompany is music to my ears. Over the next two days I'll be showing just how different these styles can be… but tonight, I'm getting crazy by nature! And it involves my #ASOS jeans, a jacuzzi and yours truly. ✌️😎👖
ASOS Jeans Video Content Part Two
“While I’m driving, walking and exploring everything around me I always note down awesome locations. Some I may not use for months, even years, but I find I always come back to them when I have a perfect concept in mind.”
What was your inspiration for the video?
For the ASOS Jeans campaign, I wanted to share why I love their jeans. I honestly have the same style of jeans in three different colours which I rotate dependant on the occasion. They’re super affordable, and very versatile which can come in handy when you’re conscious about where you’re putting your hard-earned cashola.
What camera did you use?
For my video content on my stories, I simply use my iPhone – the 7 plus creates some really incredible footage most of the time. When I work on campaigns I often collaborate with a photographer and use their equipment – which will always be different per job, dependant on the style and vision I’m going for.
What advice can you give about lighting?
I never shoot with artificial light, there is always little to no lighting editing to my work. I aim to make everything look very fresh as I feel it adds more realism into the work. I’ll normally wait for the perfect day with great lighting so having a flexible schedule is important. I’m hoping to play a little bit more with studio videos, so until then – I’m using natural light.
Which lense/s did you use to create the video?
Again, it’s always different dependant on the project I’m shooting. For great depth I’ve often used an 85mm, otherwise it’s usually on a 35-55mm lens. Again, you can make anything look incredible no matter what camera you’re shooting on as long as you capture your imagery from interesting angles.
Did you use a tripod?
I’ve never used a tripod, but I know it would come in handy if I was filming a video of myself!
Who takes your video content? Do you hire a professional videographer?
When I’m privileged enough to be given a budget I always hire a professional. I love learning new things, working with new people and collaborating and sharing ideas to create an even better piece of work than originally planned.
How did you choose the backdrop of your video?
While I’m driving, walking and exploring everything around me I always note down awesome locations. Some I may not use for months, even years, but I find I always come back to them when I have a perfect concept in mind. That’s what happened for this shoot!
Where did you source your music from?
This is the worst part of creating video content. I’m an avid music freak and gain a lot of my inspiration from listening to music. I’ll often be listening to a certain song and visualise a scenario, – outfit, action and edit – which I’ll aim to recreate. But when finding a song that you can actually use to share, it’s so disheartening when you can’t match the vibe you originally thought of – I really do hate it.
However, I recently posted a Facebook status asking if any of my friends create music and if I could listen to it to use for a project. I had about 30 people post their Soundcloud’s and most of them are creating some incredible, unique sounds. All of them were happy to allow me to use their music and sign an agreement allowing me to do so. I was so surprised, but grateful I didn’t have to find some other crazy things.
What editing software did you use?
I am honestly the master of iMovie. Some may shriek in horror knowing I use something so basic, but it all depends on the content you’ve produced over anything else. I’m super happy with what I create with who I work with.
What decisions came into play when arranging/trimming your clips?
Creating a seamless narrative, making sure nothing is too out of place – and if it is where can you put the clip so it’ll look cohesive. I also always like to cut clips to hit the beat of the song – it makes it flow so much better.
Which transitions do you prefer to use?
No type of transitions, I just like to cut clips to the beats of songs so there’s a reason for a change in scene or clip.